In a landmark decision that marks the largest-ever penalty for data privacy breaches, the European Union (EU) has imposed a whopping $1.3 billion fine on Meta Inc., formerly known as Facebook Inc. The EU’s ruling highlights Meta’s repeated failures to comply with the region’s strict General Data Protection Regulation (GDPR) laws.

Meta Inc., the company that owns the globally popular platforms Facebook, Instagram, and WhatsApp, was slapped with a record-breaking fine following an extensive investigation by the EU’s data protection authorities. The investigation uncovered systemic non-compliance with the GDPR, which is designed to protect users’ privacy and prevent misuse of personal data.

The inquiry found that Meta had not adequately protected the data of its millions of European users and had failed to provide clear, transparent information about how user data was being processed. The social media giant also allegedly failed to obtain explicit and informed consent from its users before collecting and processing their personal data.

“Meta’s blatant disregard for data privacy is unacceptable,” said Margrethe Vestager, the European Commission’s Executive Vice-President for A Europe Fit for the Digital Age. “We will continue to take strong action to protect European citizens’ data and ensure companies like Meta are held accountable for violating GDPR regulations.”

The fine is the largest ever imposed for data privacy violations, surpassing Google’s €50 million ($57 million) penalty issued by France’s data protection authority, CNIL, in 2019.

The record-breaking penalty comes amid growing concerns worldwide about the power and reach of tech giants, their handling of user data, and their lack of transparency in data processing activities.

In response to the fine, Meta’s spokesperson stated, “We are reviewing the decision and considering our next steps. We have always been committed to protecting the privacy of our users and will continue to make improvements in line with evolving global privacy norms and regulations.”

However, many critics argue that the fine, although large, represents only a small fraction of Meta’s total revenue and may not incentivize sufficient changes in its data handling practices. They further propose that structural changes and regulatory updates may be necessary to truly hold tech giants accountable and protect users’ data privacy.

Today’s ruling marks a significant step in the EU’s effort to reign in the powers of big tech companies and safeguard citizens’ data privacy rights. It also serves as a reminder of the high costs associated with non-compliance with the GDPR, which is quickly becoming the global gold standard for data protection.